Dr. Pietro Gussalli Beretta, Chairman and CEO of Beretta Holding S.A., announced Beretta Holding’s plans to further increase its strong presence in the United States, thanks to the recent acquisition of Norma Precision, investing $60 million in a state-of-the-art ammunition production and distribution facility located in Savannah, in the State of Georgia.
Beretta Holding already employs nearly 1,000 people in the United States through its subsidiaries Beretta USA, Benelli USA, Burris, Steiner eOptics and Norma Precision.
The Group also operates prestigious stores in Dallas and New York. This new plant offers the Group a significant opportunity to further increase its already extensive presence in the United States by adding ammunition to its American operations.
“I am pleased to announce our commitment to invest $60 million through our new U.S. ammunition subsidiary, Norma Precision. Together with my family and Beretta Holding, we are very proud to add ammunition production to our presence in the United States. This is a very special moment because we can now provide our US customers with a full range of locally manufactured premium products, ranging from small arms, ammunition to optics, all brought together under the same Group. We are also supporting the local economy by creating hundreds of new jobs,” said Dr. Pietro Gussalli Beretta, Chairman and CEO of Beretta Holding S.A.
Norma Precision, which has been providing high-quality ammunition for 120 years, will build a state-of-the-art 300,000-square-foot (approximately 28,000-square-meter) facility that will cover the entire ammunition value chain, from production to assembly to distribution activities.
This investment represents an important step forward in the development of Beretta Holding and confirms its commitment to better serve its US customers in the hunting, sport shooting, outdoor, military and law enforcement sectors.
Led by Chairman and CEO Pietro Gussalli Beretta together with his brother Vice Chairman Franco Gussalli Beretta, Beretta Holding S.A. is the parent company of the famous industrial group and a globally recognized leader in the field of high quality small arms, high quality ammunition, optics, clothing and accessories dedicated to hunting, to sport, outdoor, defense and law enforcement.
The Beretta Holding Group is one of the oldest family businesses in the world, with a prestigious heritage of almost 500 years of experience in the sector. It operates more than 15 production sites around the world and one of the strongest distributor networks. Today Beretta Holding employs over 6,500 people. Thanks to the vision of the Gussalli Beretta family and a global strategy, the Beretta Holding Group is a global player with a turnover of over 1.5 billion dollars per year, more than 50 subsidiaries and a broad portfolio of over 20 of the most prestigious brands in the world.
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